How to Apply for the Lenzing Tag for Your Apparel: A Step-by-Step Guide for Fashion Brands

As a fashion brand, sustainability is becoming an increasingly important factor in today’s market. By using eco-friendly materials, such as cellulose fabrics from Lenzing AG, you can demonstrate your commitment to sustainable practices and attract environmentally-conscious consumers. One way to highlight this is by applying for the Lenzing Tag for your apparel. In this blog post, we’ll guide you through the process step by step, ensuring you can proudly display the Lenzing Tag on your garments.

Here are a few questions you might have in mind:

Can I use the Lenzing trademark on my product? For example, am I licensed to use it on my swing tags?

Answer: Yes, if you buy from us AND the fabric’s SKU has applied for the Lenzing certification.

Or do I get a certification from Lenzing directly to add it to my label? Is it free?

Answer: Yes, it is currently free, and you will get the Lenzing tag from Lenzing’s branding service directly.

Step 1: Verify Your Lenzing Fibers

Before you can apply for the Lenzing Tag, you need to ensure your fabrics are made from genuine Lenzing fibers, such as TENCEL™, MODAL™, or ECOVERO™. As a sustainable fabric wholesaler, we provide certified Lenzing fibers with most of our fabric, ensuring you’re using authentic materials that meet Lenzing’s strict environmental and quality standards. (Note: please check the catalog (in the last column) to see if we own the Lenzing certification).

Step 2: Register with Lenzing’s Brand Portal

To begin the application process, visit Lenzing’s brand portal at

https://brandingservice.lenzing.com/en/register

and create an account. By registering, you’ll gain access to valuable resources, including the Lenzing Tag application form, brand guidelines, and marketing materials.

Step 3: Complete the Application Form

Once you’ve registered, fill out the Lenzing Tag application form. This requires information about your company, the garments you’re producing, and the specific Lenzing fibers you’re using. You may also need to provide documentation proving the authenticity of your Lenzing fibers, such as invoices or certificates from your fabric supplier.

Step 4: Submit Your Application and Await Approval

After completing the application form, submit it through the brand portal for review. Lenzing’s team will evaluate your application and verify the use of their fibers in your garments. The approval process can take several weeks, so be patient while awaiting their decision.

Step 5: Incorporate the Lenzing Tag in Your Apparel

Once your application is approved, you’ll receive access to the Lenzing Tag logo and guidelines for its proper use. Incorporate the Lenzing Tag into your garment’s labeling, packaging, and marketing materials, ensuring you follow Lenzing’s brand guidelines to maintain consistency and credibility.

Step 6: Leverage the Lenzing Tag for Marketing and Promotion

With the Lenzing Tag on your apparel, you can showcase your commitment to sustainability and the use of high-quality, eco-friendly fabrics. Utilize this valuable asset in your marketing campaigns, on your website, and across social media platforms to attract environmentally-conscious consumers and set your brand apart from competitors.

Conclusion:

Applying for the Lenzing Tag is a crucial step for fashion brands looking to emphasize their commitment to sustainability and the use of eco-friendly cellulose fabrics. By following this step-by-step guide, you can successfully obtain the Lenzing Tag for your apparel, enhancing your brand’s credibility and attracting environmentally-conscious consumers. As a sustainable fabric wholesaler, we’re dedicated to providing you with the highest quality Lenzing fibers